How will we create tomorrow?

“I feel more creative when AI is not involved.”

Sabine Reichel / Product Design

“Pure aesthetics are boring. It has to create friction, contain something I neither ordered nor expected.”

Boris Eldagsen / Artist

“When I feel particularly creative, AI plays no part.”

Stephanie Wunderlich / Illustrator

“A figure becoming increasingly half machine and half human, in peaceful coexistence and with maximum benefit.”

Genji Yoshida / Creative Direction, Design

“AI maybe can do the 'work', but it has no own charisma or feelings, which most of the time makes the things that we do outstanding.”

Zoë Stern / Young Professional in Fashion and Beauty

“I now use AI like a team. Different tools, different tasks. It feels strange and fascinating at the same time.”

Mike John Otto / Creative Director & Visual Artist

“I’m trying to steer, but it feels very wobbly.”

Behruz Tschaitschian / Creative

“Even then, it is usually only as good as the way I guide it.”

Silke Sonnenberg / Creative & Author-Voice

“Often it is intuition, experience and a sense of the right moment that make an idea good.”

Katharina Wagner / Owner & Creative Director

“AI realized it. I creative directed it.”

Alexander Stern / Digital Designer

“AI can generate possibilities. My work is to work with people to find out which of them mean something.”

Mareike Bergunde / Copywriter & Creative Strategist

“AI’s motto seems to be: more is better.”

Dirk Huesmann / Corporate Identity, Corporate Design

“I am in my own personal creative laboratory.”

Sandra Steffan / Business Visualisation / Graphic Recording

“AI imagines the world as a random average. Again and again it reaches for the Western canon's stereotypical depictions. By stripping away the rich nuances of cultures, the precious is lost.”

Nida Khan / Creative Director and Educator, Graphic Design

“But especially in the last few weeks, AI development has overwhelmed me. Everything suddenly seems possible.”

Lukas Thorsson / Corporate Filmmaker

“A big problem I see is the pointless generation of countless variants of the same thing, without a creative lead of one's own.”

Reinhard Lang / Creative Lead

“It helps me particularly to be able to just vomit out and talk a lot without structured thinking.”

Joakim Borgström / Creative Leader and Builder

“Specific or labour-intensive tasks, but I still want the final say on creative direction.”

Mark O'Donnell / 3D Visual Artist

“I'd hand over communicating with the clients part. The rest I keep.”

Thinh Truong / Visual Artist

“I would make ethical decisions myself; that is our responsibility as designers.”

Katja Pilz / Designerin

“As far as I am concerned, it does not need to understand more. This is already more than enough and too close to replacing us.”

Axel Schilling / Creative

“Thinking behind the thinking.”

Jamy Vodegel / AI Creative