Future Voice

“AI realized it. I creative directed it.”

Alexander Stern / Digital Designer

Alex uses AI for research, analysis, quick mock-ups and prototyping. When experimenting with generative art in the first place, he knew where he wanted to go but couldn’t code it himself. AI handled the execution and he directed it. His experience and understanding of the client guide his decisions throughout the process. For Alex, speed helps, but accuracy matters more. He suspects AI’s environmental and material footprint is substantial and tries not to overuse it.