Future Voice

“AI maybe can do the 'work', but it has no own charisma or feelings, which most of the time makes the things that we do outstanding.”

Zoë Stern / Young Professional in Fashion and Beauty

Zoë brings her own ideas to AI, to find details she may have overlooked. But she notices how easily its suggestions can become thoughts she perceives as her own. As a young professional, she sees another problem: AI takes over tasks once given to junior staff while expectations towards beginners keep rising. What she values in creative work is the person behind it, their effort and ability to make someone feel something. Zoë would welcome a clearer sense of how her own use of AI affects the environment. She believes awareness would make people think more carefully about using AI.