Future Voice

“It helps me particularly to be able to just vomit out and talk a lot without structured thinking.”

Joakim Borgström / Creative Leader and Builder

Joakim describes AI as a superpower that helps him explore ideas and tackle problems he had never imagined. Talking through unfinished thoughts helps him uncover connections. When choosing a direction, he trusts his instinct and experience. Joakim gives AI room to explore, then reviews what it brings back and steers it when needed. He hopes it will eventually understand his creative taste without needing further explanation. He expects more powerful AI to require more energy, but remains optimistic that technical advances can address its environmental footprint. For him, these concerns do not outweigh his excitement about what lies ahead.