Future Voice

“AI can generate possibilities. My work is to work with people to find out which of them mean something.”

Mareike Bergunde / Copywriter & Creative Strategist

Mareike describes AI as her hardworking assistant: researching, summarising, analysing and helping with software she has no desire to master, such as Excel. In her imagination, the assistant even looks good and always makes a clever impression when she walks into the office. But headlines remain Mareike’s responsibility because AI-generated versions still feel too flat. Personal comments also remain her own, as they express her individual perspective. Her most creative thoughts often come above the clouds, where no phone rings, no AI overwhelms her with output, and no AI suggests things that already exist.