Future Voice

“AI’s motto seems to be: more is better.”

Dirk Huesmann / Corporate Identity, Corporate Design

Dirk uses AI to generate possibilities, then selects and develops them through human judgement and discussion. It has helped him realise ideas he first imagined ten years ago. He delegates tasks that AI handles better but retains control over decisions about tone, meaning and how an idea is communicated. For him, good work gets to the point and evokes a human response. More output is not necessarily the answer. Dirk also believes that pricing AI according to its true costs would change how people use it.